1. You can't fake enthusiasm
2. Insane talent is not enough, you must have a calling, character, and competency
3. Failure can be tolerated...lack of judgement cannot.
4. Don't try to please everybody
5. The ideation process is critical
6. Concentrate on psychographics not demographics
7. Retain great staff members and volunteers
8. Criticism should always be followed with a solution
9. Managing and maintaining momentum is everyone's job
10. We must be focused
